Feb 10 2017
Let’s meet up and socialize with like-minded entrepreneurs. We will discuss each other’s business growth and goals and see how we can gain more referrals. You might just meet someone…
Every once in while you need to step back and look at the big picture to accelerate your business growth. All of the day-to-day demands of running a small business…
Sometimes eliminating what something is not helps provide clarity to what in fact it is. Such is the case with marketing. So much has changed in the landscape of marketing…
If you were going on vacation, you would think through the following: Where do I want to go? Is it crowded? How am I going to get there? Can I…
Jan 12 2012
This Mastermind is for serious entrepreneurs, professionals and managers/owners of small businesses. This Mastermind will meet monthly and start with a brief meet and greet. We will then talk about…
Other than the obvious change in cost structure in some web-based distribution models, pricing fundamentals too, have not changed. Price is set to maximize profitability in concert with corporate strategy…
Product Corporate strategy would typically define in some reasonably broad parameter product and place. Unless you’re in a web based business or a web substitute (more on that later) there…
Fundamentals of Company Strategy The foundation of any marketing strategy has got to be a company strategy that defines the parameters of the business that you’re in. Among other things,…
The internet has not changed the fundamentals of marketing. The internet has not created a new “silver bullet” of marketing, but introduced many new considerations and an enormous number of…
Small businesses rank their Marketing and Innovation lowest in a recent survey of the components of their competitive health. This is not surprising given the confusion generated by the proliferation…