Meadow Creek News

Social Media

Facebook for Business – Social Media in Your Marketing Mix: Price

Filed under Marketing, Sales/Selling, Small Business, Social Media, Strategy, Venture Capital and Start Ups on January 11, 2012

Other than the obvious change in cost structure in some web-based distribution models, pricing fundamentals too, have not changed. Price is set to maximize profitability in concert with corporate strategy…

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Facebook for Business – Social Media in Your Marketing Mix: Product

Filed under Marketing, Sales/Selling, Small Business, Social Media, Strategy on January 10, 2012

Product Corporate strategy would typically define in some reasonably broad parameter product and place. Unless you’re in a web based business or a web substitute (more on that later) there…

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Facebook for Business – Social Media in Your Marketing Mix: Strategy

Filed under Marketing, Sales/Selling, Small Business, Social Media, Strategy on January 9, 2012

Fundamentals of Company Strategy The foundation of any marketing strategy has got to be a company strategy that defines the parameters of the business that you’re in. Among other things,…

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Facebook for Business – Social Media in Your Marketing Mix: What has the Internet Changed?

Filed under Marketing, Sales/Selling, Small Business, Social Media, Strategy, Venture Capital and Start Ups on January 7, 2012

The internet has not changed the fundamentals of marketing. The internet has not created a new “silver bullet” of marketing, but introduced many new considerations and an enormous number of…

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Facebook for Business – Social Media in Your Marketing Mix: Issues for Small Business

Filed under Marketing, Small Business, Social Media, Strategy, Venture Capital and Start Ups on January 6, 2012

Small businesses rank their Marketing and Innovation lowest in a recent survey of the components of their competitive health. This is not surprising given the confusion generated by the proliferation…

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Does Social Media Work for Business?

Filed under Marketing, Social Media on December 16, 2011

I recently published an article, “Facebook and Twitter are Stupid”, with the intent of drawing out people’s concerns regarding the use of social media as a serious tool in marketing….

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Nov 15 2011

Tenant Talks at Meadow Creek – November 2011

Filed under Events, Marketing, Sales/Selling, Social Media on

Audrey Slade gave a great presentation on networking/connecting and social media today at Meadow Creek’s Tenant Talks brown bag lunch session. There was a great discussion on connecting with people,…

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Are You Positioned to Leverage Mobile Computing in Promoting Your Business?

Filed under Marketing, Sales/Selling, Social Media on August 15, 2011

Mobile computing is the new growth engine for computing devices and is the hottest thing in online promotion. If you aren’t prepared to leverage this phenomonon, it’s time to get…

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The Social Media Plague

Filed under Social Media on June 28, 2010

I have invested a considerable amount of time in social media. I’m not an expert by any means, but I have written dozens of articles made countless posts attended and…

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Competency & Social Media

Filed under Social Media on August 7, 2009

Social media web sites have provided a non-threatening environment to aspiring entrepreneurs to gain encouragement, education, camaraderie and networking opportunities not previously available. Forums, events, articles and other online as…

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