Meadow CreekNews

Grow Your Business with a Virtual Marketing Department

Filed under Marketing, Small Business, Venture Capital and Start Ups on June 29, 2011

Let’s face it, not too many people go into business for the pleasure of finding clients and customers. People go into business because they have a unique idea for a product or service that they feel there’s a need for. Their pleasure is in delivering the product or service and seeing the results. Developing market awareness, drawing prospects into a store or website, delivering the call to action and closing the sale, not so much.

Same thing for small businesses. The focus is on revenue generation. Again, delivery, not prospecting. Entrepreneurial startup or small business, it’s the same story, marketing has got to happen, but it’s just another expense with hit or miss results. Without it, you will not grow, with it, you’re hitting the bottom line with no guaranteed return on investment.

The problem is that so many people are taken in by the one sure fire way to launch their business into the stratosphere. So called gurus make big promises if you just sign on to their program focused on just one or two marketing tools. This usually involves the expenditure of a great deal of money over a short period of time. By the time you realized that you have nothing to show for your investment, they’re history.

Marketing is not about blowing your budget on single events or campaigns. It’s not about trying to hit a home run using one promotional scheme. It’s not about short-term efforts when you’re looking for long-term gains. And it’s not about how much you spend.

Marketing is about persistence, coordinated campaigns using multiple tools delivering a common theme and communicating your distinctive message to the right audience. Marketing is about using unconventional techniques to reach conventional goals. Your goal is profitability achieved by building lasting relationships with people and companies in your target market.

If you want to grow your business, but don’t have a marketing department to make it happen, use a virtual marketing department. At Meadow Creek Business Center, our Marketing and Consulting unit can put together a real marketing plan for you and provide the arms and legs to execute that plan. You’ll have a fixed cost each month to provide the level of effort you can afford and that is appropriate for the goals desired. With a real marketing plan, we can make sure you don’t throw good money after bad.

Check out our credentials. We didn’t decide to call ourselves gurus last week after years of doing something completely different. We’ve done this before and are ready to help your business grow.

Check out our programs and give us a call today.
Richard Gabel

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