Meadow Creek News

Marketing

10 Steps to Building a Killer Marketing Campaign

Filed under Marketing, Sales/Selling on May 10, 2012

Building a marketing campaign that is sure to be effective and accomplish your goals is not that hard if you follow some very easy steps along the way. A killer…

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What Isn’t Marketing?

Filed under Marketing, Strategy on April 26, 2012

Sometimes eliminating what something is not helps provide clarity to what in fact it is. Such is the case with marketing. So much has changed in the landscape of marketing…

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Facebook for Business – Social Media in Your Marketing Mix: Place

Filed under Marketing, Sales/Selling, Small Business, Social Media, Venture Capital and Start Ups on January 12, 2012

Place has most certainly changed and extraordinarily so. Marketing strategy decisions regarding Type/Location of Stores must now include a company website with e-commerce capability. There was once the dominance of…

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Facebook for Business – Social Media in Your Marketing Mix: Price

Filed under Marketing, Sales/Selling, Small Business, Social Media, Strategy, Venture Capital and Start Ups on January 11, 2012

Other than the obvious change in cost structure in some web-based distribution models, pricing fundamentals too, have not changed. Price is set to maximize profitability in concert with corporate strategy…

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Facebook for Business – Social Media in Your Marketing Mix: Product

Filed under Marketing, Sales/Selling, Small Business, Social Media, Strategy on January 10, 2012

Product Corporate strategy would typically define in some reasonably broad parameter product and place. Unless you’re in a web based business or a web substitute (more on that later) there…

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Facebook for Business – Social Media in Your Marketing Mix: Strategy

Filed under Marketing, Sales/Selling, Small Business, Social Media, Strategy on January 9, 2012

Fundamentals of Company Strategy The foundation of any marketing strategy has got to be a company strategy that defines the parameters of the business that you’re in. Among other things,…

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Facebook for Business – Social Media in Your Marketing Mix: What has the Internet Changed?

Filed under Marketing, Sales/Selling, Small Business, Social Media, Strategy, Venture Capital and Start Ups on January 7, 2012

The internet has not changed the fundamentals of marketing. The internet has not created a new “silver bullet” of marketing, but introduced many new considerations and an enormous number of…

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Facebook for Business – Social Media in Your Marketing Mix: Issues for Small Business

Filed under Marketing, Small Business, Social Media, Strategy, Venture Capital and Start Ups on January 6, 2012

Small businesses rank their Marketing and Innovation lowest in a recent survey of the components of their competitive health. This is not surprising given the confusion generated by the proliferation…

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Gabel Elected Treasurer of The Greater Issaquah Chamber of Commerce

Filed under Community Interest, Marketing on December 19, 2011

The Board of Directors of The Greater Issaquah Chamber of Commerce has elected Richard Gabel to be the Treaurer of the Chamber this coming year. As Treasurer he will be…

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Does Social Media Work for Business?

Filed under Marketing, Social Media on December 16, 2011

I recently published an article, “Facebook and Twitter are Stupid”, with the intent of drawing out people’s concerns regarding the use of social media as a serious tool in marketing….

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