If you were going on vacation, you would think through the following: Where do I want to go? Is it crowded? How am I going to get there? Can I…
Jan 12 2012
This Mastermind is for serious entrepreneurs, professionals and managers/owners of small businesses. This Mastermind will meet monthly and start with a brief meet and greet. We will then talk about…
Place has most certainly changed and extraordinarily so. Marketing strategy decisions regarding Type/Location of Stores must now include a company website with e-commerce capability. There was once the dominance of…
Other than the obvious change in cost structure in some web-based distribution models, pricing fundamentals too, have not changed. Price is set to maximize profitability in concert with corporate strategy…
Product Corporate strategy would typically define in some reasonably broad parameter product and place. Unless you’re in a web based business or a web substitute (more on that later) there…
Fundamentals of Company Strategy The foundation of any marketing strategy has got to be a company strategy that defines the parameters of the business that you’re in. Among other things,…
The internet has not changed the fundamentals of marketing. The internet has not created a new “silver bullet” of marketing, but introduced many new considerations and an enormous number of…
Small businesses rank their Marketing and Innovation lowest in a recent survey of the components of their competitive health. This is not surprising given the confusion generated by the proliferation…
Check out the events page for our next Tenant Talks event for Meadow Creek clients on our events page. Alesha Struthers, Attorney, will be presenting: “How to Hire Employees” RSVP…
A fellow came through to tour our facility last week. I was showing him an office and trying to get a read on where he wanted to be on price…